THE INTEGRATED STUDENT EXPERIENCE (ISE) INITIATIVE IS COMPRISED OF WEBSITE CONSOLIDATION, MAINTENANCE AND UPDATES, AND MOBILE RESPONSIVE DESIGN FOR STUDENTAID.GOV BENEFICIARIES OF THIS EFFORT INCLUDE ALL PROSPECTIVE STUDENTS AND THEIR FAMILIES, CURRENT COLLEGE STUDENTS, BORROWERS IN REPAYMENT, AND THOSE THAT INFLUENCE AND INFORM STUDENTS AND BORROWERS. THE ISE INITIATIVE WAS CHOSEN AS ED'S SIGNATURE INITIATIVE FOR COMPLYING WITH THE EXECUTIVE ORDER 13571 ON STREAMLINING CUSTOMER SERVICE AND SUPPORTS THE DIGITAL GOVERNMENT STRATEGY. MORE RECENTLY, THE ISE INITIATIVE FULFILLS A KEY VISION OF THE PRESIDENT'S STUDENT AID BILL OF RIGHTS ON THE BORROWER'S RIGHT TO QUALITY CUSTOMER SERVICE, RELIABLE INFORMATION, AND FAIR TREATMENT. FOR THIS EFFORT, FSA IS SEEKING THE INTEGRATED STUDENT EXPERIENCE (ISE) CONTRACTOR'S SERVICE IMPLEMENTING DESIGN RECOMMENDATIONS PROVIDED THROUGH THE DESIGN SERVICES WORK.