IGF::OT::IGF TITLE: MEDIA SERVICES TO SUPPORT NHTSA'S DISTRACTED DRIVING PUBLIC SERVICE CAMPAIGN ACTION: ISSUE A TASK ORDER UNDER SOLICITATION DTNH22-17-R-00007 DESCRIPTION: THE DISTRACTED DRIVING PREVENTION SOCIAL NORMING CAMPAIGN'S OBJECTIVES ARE TO: 1. DEVELOP, EXECUTE AND MANAGE A NATIONAL, MULTI-MILLION DOLLAR-VALUE, FULLY-INTEGRATED, DONATED MEDIA PUBLIC SERVICE CAMPAIGN TO DECREASE DISTRACTED DRIVING FOR CERTAIN TARGET AUDIENCES FEATURING VARIED MEDIA APPROACHES 2. CREATE DIALOGUE AND PROVIDE TOOLS AND RESOURCES TO EMPOWER MOTORISTS TO STOP THE DANGEROUS PRACTICE OF DISTRACTED DRIVING 3. CONDUCT THE NECESSARY QUALITATIVE AND QUANTITATIVE MARKET RESEARCH TO SUPPORT MATERIAL DEVELOPMENT 4. MANAGE SOCIAL MEDIA EFFORTS TO SUPPORT CAMPAIGN STRATEGIES 5. PROVIDE PR SUPPORT, AS REQUIRED 6. DEVELOP AND MAINTAIN NEW PARTNERSHIPS AND COLLABORATIONS 7. MEASURE CAMPAIGN EFFECTIVENESS ESTIMATED BUDGET: $6,625,000 FY 17 $1,260,000 FY 18 $1,300,000 FY 19 $1,315,000 FY 20 $1,350,000 FY 21 $1,400,000 PERIOD OF PERFORMANCE ONE 12-MONTH BASE PERIOD WITH FOUR 12-MONTH OPTION PERIODS SUPPORTING DOCUMENTS: 17-00475: SIGNED 4200 16-00623: IGCE 17-00475: IT CHECKLIST 17-00475: SECTIONS C AND F COMBINED 17-00475: SECTION L 17-00475: SECTION M - EVALUATION PLAN 17-00475: SIGNED ALT COR MEMO 17-00475: SIGNED COR MEMO 17-00475: SIGNED D AND F CHECKLIST