SIN: 541 2SERVICES PROVIDED UNDER THIS SIN INCLUDE, BUT ARE NOT LIMITED TO THE FOLLOWING COMPONENTS: PROVIDING CUSTOMIZED MEDIA AND PUBLIC RELATION SERVICES SUCH AS THEDEVELOPMENT OF MEDIA MESSAGES AND STRATEGIES; PROVIDING RECOMMENDATIONS OF MEDIA SOURCES FOR PLACEMENT OF CAMPAIGNS; PREPARING MEDIA MATERIALS SUCH AS, BACKGROUND MATERIALS, PRESS RELEASES, SPEECHES AND PRESENTATIONS AND PRESS KITS. OTHER RELATED SERVICES MAY FALL UNDER THE FOLLOWING CATEGORIES: EXECUTING MEDIA PROGRAMS, CONDUCTING PRESS CONFERENCES, SCHEDULING BROADCAST AND/OR PRINT INTERVIEWS, PUBLIC RELATIONS AND CRISIS COMMUNICATIONS MEDIA TRAINING, SUCH AS, TRAINING OF AGENCY PERSONNEL TO DEAL WITH MEDIA AND MEDIA RESPONSES, MEDIA ALERTS AND PRESS CLIPPING SERVICES RELATED ACTIVITIES TO PUBLIC RELATIONS SERVICES. NOTE: ANY COMMISSIONS RECEIVED FOR MEDIA PLACEMENT, CONFERENCE PLANNING, ETC. WILL EITHER (A) BE RETURNED TO THE ORDERING AGENCY OR (B) APPLIED AS A CREDIT TO THE COSTOF THE PROJECT, WHICHEVER THE OR