OTHER DIRECT COSTS (ODCS) ARE EXPENSES OTHER THAN LABOR HOURS.^^ ALL ODCS PROPOSED MUST BE DIRECTLY RELATED TO A SERVICE BEING OFFERED UNDER THIS SCHEDULE AND CAN ONLY BE PURCHASED IN CONJUNCTION WITH THE SCHEDULE SERVICE. POSSIBLE ODCS MAY INCLUDE SUCH ITEMS SUCH AS AUDIO/VISUAL EQUIPMENT, FACILITY RENTAL, COMMERCIAL PRODUCTION, MEDIA COSTS, BOOTH SPACE RENTAL, ETC. SERVICES INCLUDE, BUT ARE NOT LIMITED TO: PROVIDING CUSTOMIZED MEDIA AND PUBLIC RELATION SERVICES SUCH AS THE DEVELOPMENT OF MEDIA MESSAGES AND STRATEGIES; PROVIDING RECOMMENDATIONS OF MEDIA SOURCES FOR PLACEMENT OF CAMPAIGNS; PREPARING MEDIA MATERIALS SUCH AS: BACKGROUND MATERIALS, PRESS RELEASES, SPEECHES AND PRESENTATIONS AND PRESS KITS. OTHER RELATED SERVICES MAY FALL UNDER THE FOLLOWING CATEGORIES:^^ ^TEXECUTING MEDIA PROGRAMS^^ ^TCONDUCTING PRESS CONFERENCES^^ ^TSCHEDULING BROADCAST AND/OR PRINT INTERVIEWS^^ ^TPRESS, PUBLIC RELATIONS AND CRISIS COMMUNICATIONS^^ ^TMEDIA TRAINING: TRAINING OF AGENCY PERSONNEL TO DEAL W