Circana emerged as a leading global technology and analytics powerhouse through the merger of IRI and NPD in August 2022 [4]. Under the leadership of President and CEO Stuart Aitken, the company has established itself as a premier provider of consumer behavior insights, market measurement, and data-driven solutions for retailers and brands [6].
- Stuart Aitken as President and CEO, contributing over 25 years of data analytics and retail expertise [6]
- Misty Muscatel Davis serving as Chief Marketing Officer, leveraging 16+ years of experience including executive roles at Google [1]
- Hannah Kim as Chief Legal Officer, managing global legal, compliance, and privacy operations [9]
- Philip Hammarskjold, Executive Chairman of Hellman & Friedman [2]
- Jeffrey Ansell from Vestar Capital Partners [7]
- Kirk Perry, who orchestrated the IRI and NPD merger [4]
- Tracking $4T in consumer spending [1]
- Monitoring 500K retail stores [1]
- Analyzing over 30M products across 26 industries [1]
- Providing coverage of 75% of global GDP [1]
- Liquid Data® platform for cross-industry analytics [3]
- Receipt panel encompassing 175,000 participants [4]
- Liquid AI with predictive algorithms [8]
- Comprehensive growth consulting services [2]
- Implementation of the Diversity Advantage Program supporting minority and women-owned businesses [1]
- Partnership with University of Illinois Chicago for diverse talent development [1]
- Collaboration with ANA SeeHer for gender equality in advertising [1]
- Eight active Business Resource Groups supporting employee communities [1]
- Three women executives named Top Women in Grocery by Progressive Grocer [4]
- Receipt of Progressive Grocer's Inaugural Impact Award for Diversity and Inclusion [5]
- Expansion of U.S. receipt panel to 200,000 static panelists [3]
- Launch of comprehensive B2B solution for order-level insights [10]