### Company Overview & Leadership
Sparksoft Corporation is a women-owned consulting organization founded in 2004, specializing in digital health solutions. The company’s mission is to ignite innovation, inspire transformation, and implement digital solutions for a healthier nation [2][14]. Sparksoft has supported critical and high visibility IT projects and built award-winning applications across diverse industry verticals, including healthcare, government, and finance [2][3][7]. The firm maintains a highly mature and capable market position, serving federal and state agencies, particularly in Health IT, Military Health, HHS, and Life Sciences [2][3][19]. Core technology specializations include cloud computing, data analytics, application development, cybersecurity, and enterprise solutions [2]. The corporate headquarters is located at 6350 Stevens Forest Rd Suite 200, Columbia, MD 21046 [1].
The company's leadership comprises seasoned professionals who drive strategic direction and organizational growth:
* Mike Finkel, Chief Executive Officer (CEO) [1] * Siva Sivaraman, President [1] * Venky Iyer, Chief Operating Officer (COO) [1] * Sundi Natarajan, Chief Financial Officer (CFO) [1] * Gary Rubalsky, Chief Growth Officer [1] * Stephen Willingham, Chief of Staff [1] * John Cavey, Chief Data Officer [1] * Krishna Ganesan, CMS Client Delivery Executive [1] * Annmarie Knight, VP of Finance [1] * Dirk Lieske, Director of SparkLabs [1]
Sparksoft delivers specialized services across several key domains, supported by a highly certified workforce:
* **Key Service Domains:** DevSecOps Delivery, Data Science, Contact Center Operations, and Intelligent Automation [3]. This includes Life Sciences support (handling electronic health records, clinical trial data, patient histories, and environmental information [19]) and Advanced Automation utilizing Agentic AI, RPA, ML, NLP, Bots, and Low-code/No-code tools [12]. * **Workforce Certifications:** Key personnel hold certifications such as Project Management Professional (PMP), Certified Scrum Master (CSM), SAFe Agilist (SA), and Support Center Manager Help Desk Institute certification [10][12]. Jacob Baloul is noted as a five-time Certified Amazon Cloud AWS Solutions Architect and a patent holder [5].
### Federal Market & Contracts
Sparksoft maintains a robust federal market presence, specializing in digital health solutions and information technology (IT) services [7]. The firm holds numerous Best-in-Class (BIC) and government-wide acquisition contracts (GWACs), positioning it as a prime contractor for major federal agencies, including the Department of Health and Human Services (HHS), the Centers for Medicare & Medicaid Services (CMS) [7], and the Department of the Navy (DON) [13]. A key achievement includes securing a 4-year, $118 Million prime contract from CMS in July 2024 to maintain and evolve the Advanced Provider Screening (APS) program, which represents the largest task order award to date on the GSA STARS III GWAC [7]. Sparksoft also supports the Defense Health Agency (DHA) through a 5-year subcontract on the Solution Delivery Division (SDD) Testing and Automation contract, awarded September 3, 2025 [9]. Contractor Performance Assessment Reports (CPARs) indicate that key personnel are "very driven, knowledgeable, and innovation-focused" [8].
Sparksoft holds multiple major federal and state contract vehicles, including several Best-in-Class (BIC) designations, providing broad access to government procurement opportunities:
* **GWACs and IDIQs:** * NIH Chief Information Officer-Solutions and Partners 4 (CIO-SP4) GWAC ($50 billion ceiling, 5-year base plus 5-year option) [21]. * GSA OASIS BIC vehicle under Small Business (SB) 8(a) Sub Pools 1 (47QRAD20D8139) and 3 (47QRAD20D8304), running through December 19, 2024 [4]. * GSA OASIS+ BIC IDIQ (awarded December 18, 2024), covering Management and Advisory and Technical and Engineering domains in both Small Business and Unrestricted categories [9]. * CMS Strategic Partners Acquisition Readiness Contract (SPARC) (HHSM-500-2017-00047I), running through February 20, 2027, with a $25 billion ceiling [10]. * SeaPort Next Generation (SeaPort NxG) MAC IDIQ from the U.S. Department of the Navy (DON) (prime contract award January 2, 2025) [9]. * **GSA and State Contracts:** * GSA MAS (IT 70) contract GS-35F-161CA, covering February 6, 2015, through August 4, 2025 [2]. * GSA MAS Special Item Numbers (SINs) include Information Technology Professional Services (54151S), Health IT Professional Services (54151HEAL), and Highly Adaptive Cybersecurity Services (54151HACS) [2]. * Maryland Consulting and Technical Services (CATS+) Master Contract (060B2490023-2016), running from April 26, 2017, to April 21, 2028, including an SBR Reserve designation [16].
The firm serves as a prime contractor on mission-critical programs for HHS agencies, focusing on digital health and fraud prevention systems:
* **CMS Data Services Hub (DSH or “Hub”):** Sparksoft is the prime contractor, facilitating real-time data exchanges via API and webservices between ACA data sources, including the IRS and State-Based Exchanges (SBEs) [11]. * **CMS Multidimensional Insurance Data Analytics System (MIDAS):** The company manages this system for CMS CCIIO, producing Business Intelligence and Data & Analytics products for the ACA Marketplace [11]. * **Advanced Provider Screening (APS):** Supported by the $118 Million prime contract, this program continuously screens over 4 million active Medicare and Medicaid providers and suppliers across all 50 states and 6 territories to identify potential fraud, waste, and abuse (FWA) in claims [7].
### Certifications & Socioeconomic
Sparksoft maintains a highly mature quality management approach, holding Capability Maturity Model Integration (CMMI) Services and Development Maturity Level 3 certification [1][3]. The organization implements comprehensive quality and security standards, including ISO 9001:2015, ISO 20000-1:2018, and ISO 27001:2013 certifications [1]. Furthermore, the company holds a Federal Wide Assurance for the Protection of Human Subjects certification [1] and utilizes a FedRAMP-certified Interactive Voice Response (IVR) solution in its operations [1]. The firm also achieved AWS Select Tier Services Partner status on March 21, 2025 [2].
As a women-owned business focused on digital and IT healthcare solutioning [3][4], Sparksoft holds multiple socioeconomic designations, facilitating access to specialized federal and state procurement channels:
* 8(a) Small Business [5] * Small Disadvantaged Business (SDB) [5] * Women-Owned Small Business (WOSB) [5] * Small, Women-owned, Minority-owned (SWaM) certification [5] * MBE/DBE/SBE certification [5]
In terms of accessibility, Sparksoft developed 508bee, a proprietary browser plug-in and API, which tests websites and documents for 508b and WCAG AA standards compliance. The tool returns reports designed for developers to facilitate quick code fixes [6].
### Recent News & Recognition
Sparksoft Corporation executed significant strategic expansion in late 2024 and 2025, securing multiple major federal contract vehicles and key personnel appointments [1]. This expansion included securing prime contracts on the GSA OASIS+ Best-in-Class (BIC) IDIQ and the GSA Polaris Governmentwide Acquisition Contract (GWAC) Small Business (SB) Pool in December 2024 [3] [4], and a prime contract award on the SeaPort Next Generation (SeaPort NxG) IDIQ from the U.S. Department of the Navy (DON) on January 2, 2025 [1]. The firm also received a 4-year, $118 Million prime contract in July 2024 from CMS for the Advanced Provider Screening (APS) program, marking the largest task order award to date on the GSA STARS III GWAC [16].
Strategic personnel appointments further strengthened the firm's federal focus: Cindy Vanderveer and Traci Psihas were appointed as Capture Directors in October 2025 to lead strategic growth initiatives across Federal Health and Human Services (HHS) accounts [1] [1]. Traci Psihas, Capture Director of Public Health, specifically focuses on business development across HHS accounts, including CMS, National Institutes of Health (NIH), and the Department of Veterans Affairs (VA) [1].
The company’s R&D center, SparkLabs, operates to develop proprietary tools including SparkLoader®, MockSpider®, and 508Bee [15]. Sparksoft also provides Independent Testing, Verification, and Validation Services for IT Systems to HRSA [6].
Recent awards and recognition include:
* Achieved AWS Select Tier Services Partner Status on March 21, 2025 [1]. * Received the FORUM Innovation Award on July 15, 2025, for the Enterprise File Transfer (EFT) Serverless Program on the CMS Data Services Hub (Hub) [1]. * Recognized as a Baltimore Sun Top Workplaces Winner for the third consecutive year in December 2024 [1].