Qualtrics stands as a premier enterprise experience management platform, serving over 13,000 client organizations including all of the top 100 business schools [6]. The company delivers comprehensive solutions across multiple sectors, enabling organizations to transform their customer, employee, and product experiences.
- Digital Experience Management
- Customer Experience (CX)
- Employee Experience (EX)
- Product Experience
- Brand Tracking
- Return-to-Work Programs
The company maintains strategic focus across key industry verticals, each supported by specialized solutions:
Healthcare sector offerings emphasize patient feedback integration and provider experience management [1], while financial services solutions drive customer experience transformation [7]. The retail vertical focuses on customer and employee experience solutions [5], complemented by technology sector offerings supporting digital transformation initiatives [3].
- Samsung
- Coca-Cola
- Sony
- Johnson & Johnson
- Citigroup
- Spotify
- Toyota
- City of Orlando's digitization of 300+ city services
- US Census Bureau programs
- UK Post Office customer experience transformation [4]
Professional development forms a key component of Qualtrics' ecosystem through their Experience Management (XM) certification program [1]. The program offers tiered certifications:
- Core XM ($499): Fundamental survey design and execution
- Core XM Expert ($1,499): Advanced administration and IT implementation
- Customer Experience Expert ($2,499): Operational and strategic CX methodology
- Employee Experience Expert ($2,499): Talent management and employee engagement
Each certification includes comprehensive training materials, professional digital badges, and access to an exclusive XM expert community, validating practitioners' capabilities in designing and executing experience management initiatives across various domains.