Intent to Award a Sole-Source Contract to Global Media for the Massachusetts Air National Guard Advertising Campaign
Contact and place of performance
—
Not specified
1. Description of Requirement: The U.S. Property Fiscal Office (USPFO) for Massachusetts, on behalf of the Massachusetts Air National Guard (MA ANG) Recruiting and Retention office, intends to award a firm-fixed-price, sole-source contract to Global Media. The requirement is for a comprehensive marketing and advertising campaign designed to increase brand awareness and generate recruiting leads for the MA ANG. The sp...
View moreMarket research was conducted to identify other potential advertising agencies in the region. While several firms have advertising capabilities, none possess the specific combination of prior MA ANG experience and deep regional expertise that Global Media offers. While urgency alone is not sufficient justification, in this case, the combination of the tight deadline and the uniquely qualified contractor makes a sole-source award the only viable option.
3. Notice and Response:
This notice of intent is not a request for competitive quotes. No solicitation document is available at this time.
However, all responsible sources that believe they can meet the Government's requirement as stated herein may submit a capability statement, which shall be considered by the agency. A determination by the Government not to compete this proposed contract based upon responses to this notice is solely within the discretion of the Government. Information received will be used solely for the purpose of determining whether to conduct a competitive procurement.
Interested parties must provide clear and convincing evidence that they can meet the Government’s requirements. The capability statement must include company name, address, point of contact, CAGE code, and UEI number.
Responses must be submitted electronically to the Contracting Officer no later than 15 calendar days from the date of this publication.
The Department of the Army, on behalf of the Massachusetts Air National Guard (MA ANG) Recruiting and Retention office, intends to award a sole-source, firm-fixed-price contract to Global Media under solicitation number PANNGB-26-P-0000033111. This requirement covers a comprehensive marketing and advertising campaign focused on increasing brand awareness and generating recruiting leads for the MA ANG. The acquisition is classified under NAICS 541850 for Indoor and Outdoor Display Advertising and PSC R701 for SUPPORT- MANAGEMENT: ADVERTISING, with no set-aside designated.
The planned period of performance is a three-month duration running from May 1, 2026, through July 31, 2026. This sole-source action is justified under Federal Acquisition Regulation (FAR) 12.102(a) as a commercial service acquisition valued at or below the simplified acquisition threshold. Market research indicated that while other firms possess advertising capabilities, Global Media is considered uniquely qualified due to a specific combination of prior MA ANG experience and regional expertise, which the government has determined is necessary to meet the requirement within the designated schedule.
Responsible sources believing they can meet these requirements may submit a capability statement including company details, CAGE code, and UEI number for agency consideration. Such responses must be submitted electronically to the Contracting Officer by the deadline of April 30, 2026. The government will utilize any information received to determine whether to proceed with a competitive procurement, though the final decision remains at the agency's discretion. The notice includes two attachments related to the Performance Work Statement (PWS) posted on April 15, 2026.
Generated by Lumen AI
Scoped analysis and attachments—go beyond the summary when you need detail from the solicitation package.