Local Digital Presence Optimization

The Department of the Army, W7N6 USPFO Activity WA ARNG, is conducting market research to identify sources capable of implementing a local search engine optimization (SEO) program for the Washington National Guard. This initiative aims to enhance the digital footprint of 12 local recruiting offices to ensure potential recruits can effectively locate, contact, and verify the legitimacy of these stations through online channels. The project addresses current lead-generation difficulties and seeks to strengthen the local brand presence across the performance location in Washington.

This requirement is identified under solicitation number FY26-RRB01 and is classified under NAICS 541890 Other Services Related to Advertising and PSC R422 SUPPORT- PROFESSIONAL: MARKET RESEARCH/PUBLIC OPINION. The notice includes an SBA (SBA) set-aside. The government is utilizing this sources sought to determine the availability of vendors and their ability to meet the intent of the requirement through capabilities statements outlining recent and relevant experience.

Responses are due by February 25, 2026, and should be directed to Jeanie Lee. Submissions must include the business name, government points of contact, Unique Entity ID (UEI), CAGE code, business size and socio-economic status as registered in the System for Award Management, and any applicable GSA Schedule or contract numbers. Detailed requirements are provided in one attachment titled SOW_RRB.pdf, which was posted on February 20, 2026.