Media Advertising Services for NNSY

The Norfolk Naval Shipyard (NNSY) is soliciting proposals for a one-year media advertising campaign to support recruitment for 300 skilled trades positions, specifically Inside Machinists. This procurement, solicitation N4215826_NNSY_MS1102, is a small business set-aside under NAICS 541850. The scope requires a Place-Based, Out of Home Advertising Bundle featuring over 300 digital displays in the Hampton Roads and Outer Banks markets. Key performance requirements include 1 million weekly impressions, 45-60 minute dwell times, and the ability to update content remotely via Wi-Fi. Proposals are due by June 19, 2026, at 2:00 PM EDT. Evaluation will be based on Price, Technical Capability, and Past Performance, with Price as the most significant factor. Norfolk Naval Shipyard (NNSY) is conducting a one-year media campaign to recruit approximately 300 skilled trades workers. This SBA set-aside supports the C1102PE division, with a focus on hiring Inside Machinists. NNSY requires a one-year advertising campaign for the Strategic Talent Acquisition branch (Code 1102 People Experience) to support Direct Hire Authority recruitment. The Firm Fixed Price contract runs from June 26, 2026, to June 25, 2027.